Atlan Stormwater — Email Marketing
Overview
Supported email marketing campaigns for a B2B civil engineering company, including newsletters, product features, and promotional content. Focused on structuring content and messaging to effectively communicate technical information to a niche audience.
What I Did
⦿ Managed and executed email newsletters, ensuring content was clear, structured, and aligned with campaign goals
⦿ Organized and formatted content for email campaigns, translating technical information into reader-friendly messaging
⦿ Coordinated with internal teams to gather content and ensure timely campaign delivery
⦿ Assisted with blog uploads and landing page updates to support email-driven traffic
Impact
⦿ Delivered email campaigns that consistently performed above industry benchmarks for engagement
⦿ Supported consistent communication with a niche B2B audience through regular newsletters
⦿ Helped maintain clear and structured messaging across email campaigns
Stormwater Shepherds — Email Marketing
Overview
Supported email marketing campaigns for a nonprofit environmental organization, focusing on newsletters, awareness content, and community engagement. Helped communicate environmental initiatives in a clear and accessible way for a broader audience.
What I Did
⦿ Assisted in creating and formatting email newsletters focused on environmental awareness and community updates
⦿ Structured content to balance educational messaging with engagement-driven elements (e.g., calls-to-action, featured stories)
⦿ Coordinated content updates to ensure consistency across campaigns
⦿ Supported email campaigns aligned with seasonal initiatives and organizational goals
Impact
⦿ Contributed to consistent communication with supporters and community members through regular newsletters
⦿ Helped present environmental topics in a clear and engaging format
⦿ Supported audience engagement through structured and accessible email content
